How many Asian / Indian influencers do you follow?
How many do you engage with?
How many do you support?
How many do you admire?
Not many I'm guessing, either because a) there's not many out there or b) their following isn't substantial enough to pique your interest and they're simply not on your radar.
As an British-Indian female that is so unashamedly passionate about fashion and style, I have moments when I have to think twice about whether or not my followers will be interested in certain aspects of my life and what I'm getting up to.
Will you dis-engage when I post about Diwali?
Will you scroll past posts of my Indian wedding?
Will you turn off my stories if they reference parts of my culture?
My growth and engagement has stagnated somewhat, most likely due to 'the algorithm' but it means I'm trying to engage so much more and that's helped me realise how little I get back in return.
Accounts of larger followers that I engage with don't reciprocate, however I see their likes and comments, even follows, on lots of other accounts of a similar following to mine, only the difference is that their owner looks much more similar to them....coincidence?
Brands and inspo accounts have reposted me in the past which is always so lovely and really helps with growth. However I noted that when two of bigger High Street brands did repost me, they chose posts I uploaded where my face just happened to not be in it...another coincidence?
I'm not saying everyone on Instagram is like this, I have engaged with so many fabulous bloggers and instagrammers and influencers, but sometimes the feeling of being an outsider creeps in. I hate the thought of playing the 'race card' but I just wanted to ask the question and put my thoughts out there.
I'm am also not saying that if you're brown you won't succeed for this reason, I know that is not the case, there are so many Asian - Indian influencers / models / journalists etc out there that I am inspired by daily - Monikh, Simran Randhawa, Neelam Gill to name a few. I'm just saying it feels more challenging at times.
I'm tired of trying to remain blissfully ignorant to this and I'm tired of always putting these occurrences down to being purely a coincidence.
It may be the case that the quality of my content or my consistency just isn't there, but I work so hard to create my content the best it can be, so I find this slightly hard to believe. What about you?
I want to talk about it openly and I want to know...have any of you have ever felt the same way?
We should grow our community and we should constantly support each other even if other influencers or brands refuse to acknowledge us.
#browninfluencer
Please use the hashtag and share the post and your own thoughts on this, I would be so interested to hear what you think and would really appreciate you taking the time to let me know.
Don't forget to check out my Instagram @thestylecount where I will be using this hashtag wherever possible!
- Tuesday, January 22, 2019
- 3 Comments